Logo / Brand Guidelines / Brochures / Marketing Collateral
Insight Vacations has long been at the forefront of the premium and luxury coach tours market. With offices throughout the world producing a wide range of promotional material it was noted that inconsistencies were appearing in the application of the logo. We were briefed to restyle the logo and produce a new set of brand guidelines to ensure the identity was applied consistently. We commissioned and art directed an illustrator in producing Art Deco themed artwork to relate to the strapline ‘The Art of Touring in Style’ for the logo device, brochures and banners that we also designed.