Design for Print

London City Tour

London City Tour
Working with Chenery Creative since:
March 2018
Sightseeing map, brochure design and other marketing materials

London City Tour operate hop-on, hop-off sightseeing tours of London, with a choice of six available routes, they pass the most iconic and famous places, such as Big Ben, Tower of London, Buckingham Palace, St. Paul’s Cathedral, London Eye and many more.

The Brief

The first project was to redesign the London CIty Tour brochure. This is a fold-out illustrated map showing the routes they operate, along with a lot of information about the various sights and venues with offers and discounts available. This required a complete overhaul. The illustration was poor and the information not presented in a coherent manner, wasting a lot of space with large graphics that didn’t add anything to the design.


By extracting the relevant information from their old brochure, we were able to design a new one that was far better signposted for the reader to follow the navigation in a logical order. We sourced and commissioned an illustrator to create the map with bespoke digital illustrations to give more flexibility for updates to the routes when necessary. With the client being so pleased with the new design, a similar look was applied to sales posters, banners, business cards and other collateral. We have designed and produced a number of updated editions since the initial redesign.

Building Brand Distinctiveness