Mor-Tech Computing Services are an Ipswich-based IT support and consultancy company delivering solutions to small and medium-sized businesses across East Anglia.
Having been established in early 2017, with a strong visual branding already in place, Mor-Tech approached Chenery Creative to design a new sales brochure to further showcase their services. This needed to reflect and complement their existing branding but to set them apart from their competitors.
The design concepts we presented to Mor-Tech were taking the approach of clean typography combined with the use of generous white space to focus the attention on strong colourful images, tightly cropped for maximum impact. The covers featured their logo reversed white out of a solid black background, and were finished with a soft touch laminate to create a memorable tactile first impression.
Building Brand Distinctiveness